Quotes, hits, mentions, bylines, placements, and everything in between
Welcome to The Technica Hustle, published by the award-winning climate tech public relations firm Technica Communications.
Technica founded this regular newsletter on the understanding that capital for tech startups is a precious resource, and leaders must spend these funds wisely to maximize humanity’s ability to #deploydeploydeploy (as Jigar Shah would say) the kaleidoscope of cleantech technologies and services that will help us slow down the climate crisis.
Sadly, too many C-suite executives have been burned by marketing and PR teams that wasted their time and money on ineffective programs.
This newsletter explains the “magic” behind winning campaigns that bolster the bottom line for startups. We’ll highlight our deep experience in climate journalism and reporter relationships and offer insights on what strategies worked and why to deliver repeated media value, brand exposure, sales uptick and team success.
This newsletter will feature multiple authors. You will hear from Technica PR’s founder and CEO, Lisa Ann Pinkerton, and other leaders at the firm, our peers in the industry and our clients.
Contact us here if you have content relevant to this mission or if you are a writer whose voice is a fit. We’d love to chat.
